Estee WoodsThe generative AI revolution is unfolding in distinct phases, each fundamentally altering how B2B sales organizations operate. While many companies are still grappling with basic AI implementation, forward-thinking sales leaders must understand the complete evolutionary arc to build sustainable competitive advantages.
Estee WoodsHow AI-driven account selection and motion orchestration are redefining revenue efficiency for enterprise leaders.
Nick VallaEvery boardroom wants an AI strategy right now. And that urgency? It’s valid. AI is reshaping how businesses operate, compete, and grow. But amid all the hype, one question keeps surfacing that’s actually steering companies in the wrong direction: “Where should we start with AI?”
Estee WoodsMost sales AI implementations fail to deliver measurable ROI for one reason: they're measuring the wrong things. While 76% of sales organizations have adopted AI tools, only 28% can demonstrate meaningful revenue impact. The difference isn't in the technology—it's in the metrics.
