Estee WoodsThe generative AI revolution is unfolding in distinct phases, each fundamentally altering how B2B sales organizations operate. While many companies are still grappling with basic AI implementation, forward-thinking sales leaders must understand the complete evolutionary arc to build sustainable competitive advantages.
Estee WoodsHow AI-driven account selection and motion orchestration are redefining revenue efficiency for enterprise leaders.
Estee WoodsMost sales AI implementations fail to deliver measurable ROI for one reason: they're measuring the wrong things. While 76% of sales organizations have adopted AI tools, only 28% can demonstrate meaningful revenue impact. The difference isn't in the technology—it's in the metrics.
Estee WoodsAs we approach the mid-year mark, every Chief Revenue Officer is asking the same hard question: Are we on pace to hit plan? Your sales pipeline isn't just a collection of deals. It’s the lifeblood of your revenue plan — and its health is a direct reflection of your team’s ability to deliver results. Whether you're ahead, on track, or behind, now is the time for a strategic assessment.
