Estee WoodsThe generative AI revolution is unfolding in distinct phases, each fundamentally altering how B2B sales organizations operate. While many companies are still grappling with basic AI implementation, forward-thinking sales leaders must understand the complete evolutionary arc to build sustainable competitive advantages.
Estee WoodsHow AI-driven account selection and motion orchestration are redefining revenue efficiency for enterprise leaders.
Estee WoodsMost sales AI implementations fail to deliver measurable ROI for one reason: they're measuring the wrong things. While 76% of sales organizations have adopted AI tools, only 28% can demonstrate meaningful revenue impact. The difference isn't in the technology—it's in the metrics.
Estee WoodsAccount research can make or break your sales opportunities. Yet this critical function often traps sellers in hours of manual information gathering when they should be strategizing and engaging with prospects. The true power of AI lies not just in automating administrative tasks, but in transforming how sellers approach account research and opportunity identification.
