Precision GTM: Using AI to Target the Right Accounts with the Right Motion
Estee Woods Published on: 29/05/2025
How AI-driven account selection and motion orchestration are redefining revenue efficiency for enterprise leaders.
GTMAI
Blog
Estee Woods
Stop Asking, “Where Do We Start with AI?” Start Here Instead …
Nick Valla Published on: 27/05/2025
Every boardroom wants an AI strategy right now. And that urgency? It’s valid. AI is reshaping how businesses operate, compete, and grow. But amid all the hype, one question keeps surfacing that’s actually steering companies in the wrong direction: “Where should we start with AI?”
AI
Measure What Matters: The New Metrics of AI-Driven Sales Orgs
Estee Woods Published on: 27/05/2025
Most sales AI implementations fail to deliver measurable ROI for one reason: they're measuring the wrong things. While 76% of sales organizations have adopted AI tools, only 28% can demonstrate meaningful revenue impact. The difference isn't in the technology—it's in the metrics.
GTMCRO
Is Your Sales Pipeline Healthy Enough to Hit Plan?
Estee Woods Published on: 27/05/2025
As we approach the mid-year mark, every Chief Revenue Officer is asking the same hard question: Are we on pace to hit plan? Your sales pipeline isn't just a collection of deals. It’s the lifeblood of your revenue plan — and its health is a direct reflection of your team’s ability to deliver results. Whether you're ahead, on track, or behind, now is the time for a strategic assessment.
CRO
