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The Evolution of Generative AI in B2B Sales

The Evolution of Generative AI in B2B Sales

The Evolution of Generative AI in B2B SalesEstee Woods
Published on: 05/06/2025

The generative AI revolution is unfolding in distinct phases, each fundamentally altering how B2B sales organizations operate. While many companies are still grappling with basic AI implementation, forward-thinking sales leaders must understand the complete evolutionary arc to build sustainable competitive advantages.

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Precision GTM: Using AI to Target the Right Accounts with the Right Motion

Precision GTM: Using AI to Target the Right Accounts with the Right Motion

Precision GTM: Using AI to Target the Right Accounts with the Right Motion Estee Woods
Published on: 29/05/2025

How AI-driven account selection and motion orchestration are redefining revenue efficiency for enterprise leaders.

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Is Your Sales Pipeline Healthy Enough to Hit Plan?

Is Your Sales Pipeline Healthy Enough to Hit Plan?

Is Your Sales Pipeline Healthy Enough to Hit Plan?Estee Woods
Published on: 27/05/2025

As we approach the mid-year mark, every Chief Revenue Officer is asking the same hard question: Are we on pace to hit plan? Your sales pipeline isn't just a collection of deals. It’s the lifeblood of your revenue plan — and its health is a direct reflection of your team’s ability to deliver results. Whether you're ahead, on track, or behind, now is the time for a strategic assessment.

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